Hispanic Internet Marketing
What is Hispanic Internet Marketing? Internet marketing geared specifically towards the growing Hispanic community in the United States and in Latin America as well.
Why should you work to reach the Hispanic Market on the internet?
You’d be crazy not to!
The number of U.S. Hispanic Internet users is expected to hit 20.9 million by 2010, with growth driven primarily by Hispanic youth, according to a new report from eMarketer.
By 2010, there will be 3.3 million U.S. Hispanic Internet users - between 3 and 17 years old, 4 million between 18 and 24, and 4.8 million 25 to 34, eMarketer estimated.
In order to remain competitive, companies must gain a real understanding of the Hispanic consumer experience and purchase orientations.
Who should be participating in Hispanic internet marketing?
1. US Hispanic companies targeting US Hispanics
2. US American companies targeting US Hispanics
3. Both US Hispanic and American companies targeting Latin America as well as their own markets
4. Latin American companies targeting their own markets
5. Latin American companies targeting all markets that include both Latin American, US Hispanic and American markets
How does NetKlik help you to reach Hispanic Internet users?
There are two primary strategies for targeting the US Hispanic market through the search engines:
1. Pay-Per-Click (PPC) and
2. Search Engine Optimization (SEO)
We work closely with you to assist you in the best possible way on how to exploit the growing search engine market.
Our starting point is the keyword research. We provide you with a questionnaire, which is used as the basis for the keyword research. At the end of the process we provide you with a list of relevant keywords that you can use for your SEO campaign or PPC.
Our keyword research is based on actual keyword phrases being used throughout the Internet. You see, every time you type a keyword phrase into a search engine, that keyword phrase gets recorded. There are several programs available to webmasters so that we can obtain these keyword phrases. The results of this research is that we come up with a list of relevant keyword phrases that are being used by Internet Users.
Since Internet Users are “hunting” for your website, it’s important that you have on your website the words they are using in the “hunt”!
This process is known as search engine optimization (SEO), and the results provide a client with much greater business opportunities that translate into better return on investment.